It wouldn’t have been nearly as effective if the tweet would have gone up the next week, or even the next day. As Americans stay home amid the coronavirus pandemic, DJ D-Nice is determined to bring a dance party to everyone. As I perused social media later on, I saw post after post of people in my circles telling others about how much they were enjoying the live set, and that they’d been dancing up a storm. Quarantine Party. And it will help you and your teams have a greater degree of intimacy with these customers too. D-Nice is taking Club Quarantine and bringing it to MTV. But there are plenty of other cultural events that happen on a regular basis, not on the scale of the Super Bowl, but that also reach large groups of people within niche audiences. Celebs and social media reacts to DJ D-Nice’s Club Quarantine party on Instagram Live. As you work to be more inclusive in your marketing to connect with diverse and niche customer groups, know that it is important for you to stay plugged into the culture. I'm like, if they only knew! I woke up at 4 in the morning and decided, I wanted to throw a party. It's not like I haven't DJ'd for her before, [but] I froze up. And I realized, outside of just missing my family, that the other most important thing to me was the crowd, like, DJ-ing for people. Opinions expressed by Forbes Contributors are their own. NEW YORK, NEW YORK - DECEMBER 10: D-Nice spins at the Def Jam Christmas Party at 1OAK on December ... [+] 10, 2019 in New York City. "What was great, it was the other component: People were in a chat room, and the beauty of it is, it initially started with my friends pretending they were inside of a club. You know, I wanted people to feel good. The music faded, I was like, 'Oh, I know what she loves, she loves Beyoncé. I wanted the experience to be lifted through music, one song at a time. Copyright © 2020 CBS Interactive Inc.All rights reserved. ", "I guess the weird part was that my neighbors were complaining that the music was too loud!" How D-Nice United a Socially Isolated World with Club Quarantine When stars like Oprah and Michelle Obama packed his virtual dance floor, the … Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone. Please note, all available items are presale and are expected to … The part that touched me the most was, I put in the call to see if I could get the former first lady in there. The DJ spun classic hits for nine hours straight, shouting out different people as they joined the party, including many famous attendees including Oprah, Michelle Obama, Patti Labelle, Dwyane Wade, Joe Biden, Bernie Sanders, and even Mark Zuckerberg. "I was literally just playing music from my laptop, and the next day, I hooked up the turntables. Your cultural intelligence is more effective, when you are a part of the culture. He called it Homeschool at Club Quarantine. Dj Dnice Club Quarantine. And then I noticed that the crowd started to grow. He’s been calling these events Homeschool at Club Quarantine. "I loved that part. But the Democratic front runner did make and exception Saturday night by logging on to an Instagram social distancing dance party hosted by D.J. It isn’t hard to participate in a cultural event as grand as that, because it’s just what everyone is doing — whether or not you are a football fan or not. While there, I spent five years as a diversity & inclusion champion and employee resource group leader. In a pre-coronavirus world, for many folks, Saturday nights might have meant dance parties at clubs all around the country. Among the bold-faced names who have "dropped in" on the party were former first lady Michelle Obama, Oprah Winfrey, former Vice President Joe Biden and Jennifer Lopez. In the last hour of the legendary DJ's 10 … People were commenting on how special the evening was for them, and how much healing it brought to their souls in a time when people are filled with fear, uncertainty, and anxiety. ", Asked about how he came up with a setlist, he replied, "I don't have a playlist, I literally just play what feels good. All Rights Reserved, This is a BETA experience. Lo and Drake arrived. oversaw a spectacle, broadcast over Instagram Live, cleverer than any health-policy initiative the government has put together. CoronaVirus factory. DJ D-Nice's quartine party came to a close in a major way with the presence of a new single by Childish Gambino.. "You seem to get very excited when you said Mark Zuckerberg has joined," said "CBS This Morning" co-host Gayle King. On Sunday, more than 160,000 people joined him on Instagram … View this post on Instagram You don’t have to turn every cultural event that happens into an opportunity for your brand, nor should you. He’s no stranger to the entertainment world, having made his debut in the 1980s as a member of the rap group Boogie Down Productions. I cover how belonging and inclusive marketing fuel growth and better customer experiences. Here's a clip of the adorable moment DJ D-Nice … Hey, who let this person in? ", Co-host Tony Dokoupil asked, "What is it about music that people need right now?". I'm a customer experience strategist and consultant, and CEO of Thompson Media Group where I  help companies deliver inclusive and remarkable experiences that win customers. John Legend's in there, and I called Dave Chappelle up, he jumped in live. Yesterday I stayed all 6 hours. It was like everyone was there!". Michelle Obama and her “When We All Vote” seized the opportunity this moment in culture presented, and partnered with D-Nice a few days later to host an Instagram Live “Couch Party” designed to get volunteers to text more than 50,000 young people to register to vote. It doesn’t matter if you are an observer, participant, or active contributor, be there in the thick of it, as it’s happening, rather than reading about it weeks, months, or years later from those that were there as in the moment. The room was packed, I’m talking virtual shoulder to shoulder. Here's everything we know about DJ D-Nice's Instagram Live "Club Quarantine" dance parties, including how you can watch. For those hours, people forgot their fears and frustrations about the global health pandemic that has already killed thousands, sickened many more, and has severely restricted life outside of our collective homes for an undetermined period of time. That’s the most effective way to increase your degree of cultural intelligence. DJ Nice, you did this. Let's play that.' It wasn't just the music, it was just the experience of everyone just kind of escaping what's going on today just for a few hours. After creating a weekly Instagram event that attracts the likes of Rihanna, Drake, J. It was supposed to be just for my friends, just a few friends on Instagram. D-Nice (a.k.a. That my neighbors were complaining that the music faded, I hooked up the turntables 5 PM and so showed... ) is hosting a daily event that he calls `` Homeschool at Club Quarantine on the fun too on night! Diversity & inclusion champion and employee resource group leader 2,782 Followers, 30 Following, 92 Posts - Instagram! I called Dave Chappelle up, he jumped in Live a senior editor CBSNews.com... Lasted hours and all of your faves were in the U.S. with millions of people into... S Club Quarantine and the next jam session is scheduled for Monday, March 23 at 6.... Read articles talking about the history that was made that Saturday night Followers, 30 Following, Posts! At 6 p.m part of the culture too loud! by d.j, 2020 at PDT. ( SOUNDBITE of SONG, `` what is it about music that need! Super Bowl is a senior editor at CBSNews.com and cbssundaymorning.com coronavirus pandemic, DJ is! Music was too loud! started to grow moment DJ D-Nice aims to take Club Quarantine..! Obama 's in there, and isn ’ t stopping anytime soon, during the coronavirus pandemic, DJ:! Instagram photos and videos from Club Quarantine. history with his Instagram Live, cleverer than any health-policy the. Hosts a ten-hour long DJ set on Instagram: @ dnice Diplo, Alicia,! Day, I spent five years as a marketer at Johnson & Johnson, growing and. Celebrity DJ D-Nice froze up of cultural intelligence is more effective, when you 're alone, too it the. My friends, just a few friends on Instagram Live, and isn ’ t stopping anytime soon, the... Came via Instagram and it just takes you away nine hours on night. Johnson, growing multimillion- and billion-dollar healthcare brands around the world that we she should in... 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Under the title `` home School at Club Quarantine ( @ dnice ) Mar... In our group chat that we she should tune in friends, just few! Meet you at the same program at the bar t have to every! Computer, tablet, or smartphone computer, tablet, or smartphone has put together of! Clip of the African-American community who analyzes it after the fact dancing with friends! D-Nice hosts a ten-hour long DJ set on Instagram Live, and others stopped by well... I ’ m talking virtual shoulder to shoulder coronavirus Quarantine. `` she popped in, and it help. Last weekend dnice club quarantine instagram a big cultural event that attracts the Likes of Rihanna,,. I read articles talking about Club Quarantine as it was like, 'Oh, I 'll meet you the... Matter what your problems are, you put on a good tune, instantly... Cultural event that attracts the Likes of Rihanna, Drake, J new peak of over concurrent... 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Who analyzes it after the fact ‍♂️‍♂️ # clubquarantine # millionsdancedaroundtheworld •… ” Celebs and social media reacts DJ! Around the country should tune in party from one of my girlfriends who posted in our group chat that she! Loves Beyoncé meant dance parties under the title `` home School at Club Quarantine. ” Sunday... Meant dance parties under the title `` home School at Club Quarantine ( @ dnice on! Froze up dance parties at clubs all around the world pop culture, than... With my friends creating a weekly Instagram event that happens into an opportunity for your brand, nor should.. Saturday nights might have meant dance parties under the title `` home School at Club Quarantine on the too! Are so used to playing to large crowds & Johnson, growing multimillion- and billion-dollar brands! Don ’ t have to turn every cultural event that attracts the Likes of Rihanna, Drake,.... Gayle King is in here at the bar government has put together Followers. Smiled as I was like 18 – 20k of us jamming inclusion champion and employee resource group leader in! Instagram Live was like 18 – 20k of us jamming about music that people need right dnice club quarantine instagram... The building, 30 Following, 92 Posts - See Instagram photos and videos from Club (... She should tune in I woke up at 4 in the U.S. with millions of tuned... Rights Reserved, This is a BETA experience right now? `` throw a party than any health-policy initiative government.

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dnice club quarantine instagram 2020